The Ben Jonson’s E-Liquid produced by the Oakshire Trading Co. is fine example of why we have our rules set forward on how a company sends us product to be reviewed and tested. In a shop filled with premium liquids the Ben Jonson was not a dominate winner as far as an entire line would go to pulling its weight in a world of copy cats and trying too hard to stand outs.
The Oakshire Trading Co. sent us a wonderful presentation minus the depth of a sell-through product test. When we hosted a dedicated test night for the Ben Jonson’s product line there were only two stand out flavors.
Ben Jonson’s Snicklefritz e-liquid was the hands down winner of the seven flavors and was by far my favorite, even though I am not a watermelon fan, the combination of the Kiwi flavor helps to pull the flavor through to the top of the list.
Ben Jonson’s Jumanji e-liquid was the toss up flavor until we pressed the testers to make a choice of flavors. The Mango-pineapple seems to satisfy a craving when you do not know what you’re craving. Thus is the power of pineapple when added to any flavor.
An honorable mention has to be given to the Ben Jonson’s Sweet Peach Tea. I am a lover of tea but not peach tea, but I have to say this was a dead on flavor and while they were not at the testing I have customers I am certain would enjoy the flavor.
The Ben Jonson’s Cr3am (cream) had a common comment. Could taste the cream but didn’t get the cookie part of the Cookies and Cream flavor. The comment was too common to ignore that the cream was just overpowering the cookie flavor.
Ben Jonson’s Morning Dew wound up confusing the average taster as well. Drippers liked it better than the pen users, but the common asked question was “is this mountain dew” followed by something being off. The citrus put the thought of MT. Dew flavor in their head but the blueberry seemed to confuse them. We have seen this with a few other flavor companies. Raspberry is taking over for the blueberry in a berry combo for this reason to reduce the fight between sweet and sour on a combo such as this.
Ben Jonson’s Nebula got the lease vocal comments of “yup that’s grape” while Ben Jonson’s Apogee was at the bottom of the list but that didn’t surprise us as apricot is just not in the top twenty of flavors that a buyer would request. Frankly on an inline comparison people are going to pick 3 top favorites and abandon the others. We will do a side by side comparison in a blind “pepsi challenge style test” to see if their grape is better than others who sell grape in order to bring perspective back to the flavors.
I have to give props to the Oakshire Trading Co on the boldness of the Ben Jonson Signature line. The stand out recommendations we would be to stock 5 each- 35 ml bottles of the Snicklefritz, Jumanji, and Sweet Peach Tea. They will hit the flavor pallet of many of your buyers who like to mix up what they buy and they should share easily bringing more customers into the retail shop. I would also recommend you invest in the Apogee (apricot) while this was the last on the list of our testers its uniqueness deserves a bit of shelf space.
As for the other flavors there are many in there arena and I our first test group didn’t give them top marks.
We intend to steep the juice and see if we can bring out more flavor and retest during another event. This article will be updated once that is complete.